Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products. Additionally, video marketing can serve as a medium to present how-to’s, promote customer testimonials, live-stream events and deliver viral content.
Today, so much of a company’s marketing efforts are designed to help build trust. Video is the bridge that links what you say to who you really are, allowing customers to peer behind the curtain and get to know your brand.
The goal of your videos is to tell a story and engage your customers but, from a marketing perspective, your videos must also align to your sales funnel. The goal of your videos is to tell a story and engage your customers but, from a marketing perspective, your videos must also align to your sales funnel.
If you’re close to closing the sale and need to nurture your prospects, you’ll want to create a decision stage video. You can also create a video to delight those who have already purchased from you, or an internal video to help motivate your team or recruit new employees.
With some planning, and a sprinkle of creativity, you can create marketing videos that amaze your audience. If you are still hesitating about the value of video for your business, especially if you’re a small one, here are some facts that might convince you.
Video marketing strategies are nothing new. Just like you wouldn’t create a commercial and buy airtime during the Super Bowl without researching and strategizing, you shouldn’t create a digital marketing video without first doing the proper research and creating a plan.