Marketing proffers an extensive range of career opportunities for people with general marketing qualifications or specialist skills in areas such as research or communications. PGDM in Marketing is a 2-year full-time post-graduate diploma course, the eligibility for which is a graduation degree in any course with an aggregate mark of 50% marks or above. During admission, preference is given to those with an academic background in marketing and sales.
Professionals from this field are generally employed either in the marketing departments of companies, or in marketing agencies and consultancy firms. While several of the job titles cover tactical roles, senior professionals can also go on to occupy strategic roles in companies that recognize the value of marketing.
PGDM in Marketing graduates may be hired as Market Research Analyst, Marketing Executive, Marketing Manager, Brand Manager, New Product Manager, Advertising Manager, Marketing Communications Manager, Sales Manager, etc in areas such as Publishing Companies, Academic Institutions, Retail Companies, Manufacturing Companies, Advertising Companies, Finance and Insurance Companies.
This program gives decision-makers a strong foundation in marketing concepts and skills, hence honing their decision-making and problem-solving skills. PGDM in Marketing covers various aspects related to Marketing Management, Marketing Research, and Advertising. It also takes into consideration the strategic role of e-business in improving the marketing function of a firm. In the global marketing environment subject to intense competition and rapid Internet-induced changes, an organization’s competitive advantage depends on key strategic marketing decisions.