Business analytics is the practice of studying massive amounts of data and making strategic decisions based on the analysis of that data. It has, in some fashion, been studied across disciplines for years in business schools, but as today’s technologies continue to develop tools with which to collect and analyze growing tranches of data—and the trends or patterns they reveal—business analytics has transformed into its own discipline.
MBA programs have, at the very least, a separate and distinct master’s in analytics. This degree is filled with engineers and computer science denizens, the people who speak in a shorthand of algorithms and are fluent in Python and R and are coding, coding, and coding.
MBA programs offer business analytics as a straightforward concentration or specialization, like Kenan-Flagler and the McCombs School of Business at the University of Texas at Austin. Georgia Tech’s Scheller school offers a concentration and an immersive track through its business analytics center.
MBAs offer benefits like transferable skills, networking opportunities and high salaries. Thousands of business professionals earn this degree every year hoping to position themselves for success in a wide range of industries.
MBA in Business Analytics programs are geared to students with backgrounds in business, and include extensive core coursework in business fundamentals such as accounting, finance, marketing and strategy. The business analytics components of these programs are usually taken as electives and focus on the business applications of data analytics with courses in big data, business forecasting, statistical applications and optimization.