BUSINESS INTELLIGENCE

Business intelligence is descriptive, telling you what’s happening now and what happened in the past to get us to that state. The distinction between the descriptive powers of BI and the predictive or descriptive powers of business analytics goes a bit beyond just the timeframe we’re talking about.

Although business intelligence does not tell business users what to do or what will happen if they take a certain course, neither is BI solely about generating reports. Rather, BI offers a way for people to examine data to understand trends and derive insights by streamlining the effort needed to search for, merge and query the data necessary to make sound business decisions.

The drive to make it possible for just about anyone to get useful information out of business intelligence tools has given rise to self-service business intelligence, a category of BI tools aimed at abstracting away the need for IT intervention in generating reports. Self-service BI tools enable organizations to make the company’s internal data reports more readily available to managers and other non-technical staff.

Business intelligence analysts have an important role to play, as they are necessary for managing and maintaining those tools and their vendors. They also set up and standardize the reports that managers are going to be generating to make sure that results are consistent and meaningful across your organization. And to avoid garbage in/garbage out problems, business intelligence analysts need to make sure the data going into the system is correct and consistent, which often involves getting it out of other data stores and cleaning it up.

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