BBA in Retail Management is a 3-year undergraduate study of the key principles and operations involved in retailing and retail establishments.
The course covers all the basic aspects of the retail industry and provides a student with the necessary knowledge and skill-set to succeed in the retail industry. Retail Management program provides students an introduction to retailing, e-commerce, retail operations, merchandising and analysis of the retail environment and exposure to issues and developments in the industry.
The main focus of the BBA in Retail Management course revolves around the study of activities such as purchasing, inventory control and management, personnel and resource management, marketing, merchandising, management of finances etc. The course curriculum of BBA in Retail Management is designed to give a student a top-to-bottom knowledge for the functioning and supervision of a retail establishment. Students learn key concepts such as marketing, customer relationship management, strategies used in retailing, human resource management etc.
BBA in Retail Management will provide management education and basic understanding in various concepts of retail management. It is an appropriate course for the candidates who wish to make their career in retail industry.A retail manager must be dynamic and able to serve customers.
A career after BBA in Retail Management is highly rewarding.Graduates of the BBA in Retail Management course are qualified to effectively handle the supply, logistics and stock management of a retail establishment or of the retailing operations of a company. Students are also trained in direct-dealing with customers including problem-solving and interactions to boost relationships and sales.