BBA in Digital Marketing is a 3-year undergraduate program, involving essentially, an advanced study of the Digital Marketing, also referred to as Data-driven Marketing, offers great career opportunities to its graduates, in India as well as abroad, due to the increasing importance of Digital Marketing and competition in various MNCs and business houses which have dedicated digital marketing teams. techniques used in the marketing of products or services using digital technologies.
BBA in Digital Marketing imparts knowledge about strategies to attract customers through various digital channels. It provides a comprehensive view on planning and executing digital marketing campaigns which promote products and services on popular search engines and other social media channels.
Thorough knowledge of SEO (Search Engine Optimization), SEM (Search Engine Marketing), Social Media Marketing, Social Media Optimization, E Commerce, Lead Generation, EMail Marketing, Data Analytics, Big Data, Web Designing, Graphics Design & Content Marketing.
Understand Digital Marketing Agencies Digital Marketing Department of MNCs and Companies, Startups, Data d Analytics Agencies, Internet Technology Businesses, Social Media Marketing Agencies, Online News Portals, Magazines and Similar Publications
The programme aims at providing an excellent grounding in digital aspects of marketing, such as, technology platforms, SEO/SEM, Social and Web Analytics, Digital Advertising Landscape and communicating with the customer using new media techniques.
It is designed to deliver the practical understanding of online marketing and to provide insights into human and organisation dynamics.